ABOUT THE NEW BARKER
The New Barker dog magazine debuted in 2006, the brainchild of the dog-loving husband and wife team behind Cooke Creative, an award-winning advertising agency. What began as an affordable Tampa Bay Area advertising vehicle for small to medium sized independent animal-related businesses, The New Barker has grown exponentially, now reaching dog lovers throughout Florida and around the world.
Acknowledged as The Art of Dog, every cover of The New Barker, beginning with the first edition (shown below), has featured an original work of art by a different artist, making the magazine a keepsake.The quarterly publication has also become the primary medium for rescue groups and shelters to showcase their stories.
Over the last 10 years, our small local business has managed to donate more than $500,000 in advertising space, creative and design services, supplies, public relations, and money to Florida-based animal advocate groups. In addition to supporting the efforts of rescue groups, shelters (municipal and private), The New Barker has supported legislative changes in animal welfare laws over the years.
We are supported through our advertising partners and loyal subscribers. The magazine is distributed to dog-friendly businesses including groomers, veterinary offices, dog training clubs and boarding facilities. It is made available at events including agility competitions, dock diving performances, AKC dog shows, rescue group and shelter fundraising events. Of course, all of our advertising partners receive a supply for their clients and/or use at events. About 30 days after the magazine has been distributed, we upload the digital version with live links to our advertisers websites or social media sites.
Our creative team is responsible for developing 95% of the ads created for our advertising partners within the magazine. An advertising package with The New Barker includes editorial and social media support. Non-pet-related businesses, who simply love dogs, have contacted us about advertising in The New Barker. To that we say YES! You will never reach a more loyal, loving, pro-active, potential client than our subscriber. We would love to talk to you about your advertising goals.
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