b'D EMOGRAPHICS :TheNewBarker readerisanaffluent,educated and philanthropic dog lover whoThe New Barker is a quarterly lifestyle spendsmoneyonandtimewiththeirmagazine devoted to dogs and the caninecompanions.Theyareactiveintheircommunities,informedaboutthehumans who love them. welfare of dogs and determined in theirpursuitofsavinglives.Predominatelyfemale (75%), our primary demographicreaderagegroupis35-54andoursecondaryreaderagegroupis55+.The New Barker has two distinct readergroups:YoungsinglesandChildlessCouples; Baby Boomers and older EmptyNesters. Each group has the disposableincome to pamper their dogs.Photograph of Lori & Roxie by Pen CarlsonPhotograph of former MSNBC correspondent,Contessa Brewer by Tina Valant-Siebelts.W EBSITE AND O NLINE V ISIBILITY :Advertisers are featured on our website atwww.thenewbarker.com withalinktotheirownwebsites,furtherextendingtheir advertising reach and online visibility,potentiallyreachingmorethan1,000uniquevisitorseachmonth.WeekendW HO R EADS T HE N EW B ARKER ? PupDates istheofficialemailblastof100% live with at least one dog. The New Barker, going out to 5,500 opted-65%live with more than one dog. in dog lovers twice a month. On social95% find our ads useful. media, The New Barker highly interactive90% base their purchases on quality versus price. and loyal fan base continues to grow.85% feel it is important to support pet-friendly businesses. The New Barker appears on the first87% read The New Barker cover-to-cover. pageofthetoptensearchengines,including Yahoo and Google. In betweenR EADERSHIP PER Q UARTER : thequarterlyprinteditions,fansstay30,000+ in print per quarter. connectedandareabletoreadmorestories online via The New Barker Blog atwww.thenewbarker.dog.www.TheNewBarker.com 727.214.7453'